New Media College Essay Example | Topics and Well Written Essays - 1750 words

New Media College - Essay Example As the discussion stresses one major way in which everyone has been affected by the wave of new media is that, now the media does not present information and entertainment to us but with us. People are not passive audience of the media but actively participate in all the media related activities, as new media is highly interactive in nature. The audience decides what it wants to see or listen. Media is no longer controlled by companies but by its audiences. According to the paper findings people do not just read content but make content too. It has become so interactive that people are using the older media to connect to the revolution brought in by the newer media. One’s voice on the web can be put up with ease. Just get it recorded and it’s on the web passing your message to the people you wanted to interact about every possible issue. One to many communication is becoming a thing of past. One–on-one communication is the trend that is building up so in future the role of journalists will be limited. This threat has resulted in many improvisations in the way the journalist’s present information. In an attempt to sustain the competition from new media, they have become very interactive. They no more look as media people, but people among us catering to our requirements of infotainment. The blog trend is catching up. In the coming 10 years we will turn to blogs for news in virtually every field of interest. Wh ether it is business, politics, or other social issues, the blog is going to become credible first-hand vehicle of information. Similar to the blog small content management system, self-publishing, systems integrating audio and video publishing etc. would be the source of information in the next decade. The computer is becoming an integral part of all activities in virtually every thinkable area of our growth process. To improve corporate collaborations, the business leaders are turning to wikis and blogs. These two have the potential to make emails a part of the traditional media. In fact emails have been started being treated as snail mails. It has been observed in the journal 'Information Age' (2006, p. 27) that " wikisare easier to manage than hundred of emails. The theory is - much like open source software development -

Patchi Research Paper Example | Topics and Well Written Essays - 3250 words

Patchi - Research Paper Example Therefore, the Global Strategy and Competitiveness of the company is being highlighted in the paper. Introduction Patchi was a company that originated from the Middle East in Lebanon. Since then, it has expanded to around five continents and excelled in business. Patchi has created its unique name after being originated in 1974 and has 130 branches worldwide. Patchi is a brand name that has created its own goodwill by attaching the unique idea of chocolates to celebrations and love. This is quite similar to the way the De Beers created a market for diamonds by relating them to love. Yet, the idea has created a permanent place in the hearts of the people and hence, Patchi has attracted vivid brand loyalty. Patchi has outstood as a producer of premium and best quality chocolates. The idea has been exacerbated from not only the consumption of chocolates but to create an emotional attachment as well. Thus, Patchi deals not only in chocolates alone but also in gifts that range from a vari ety of occasions such as weddings, new born babies, graduations and other special occasions and celebrations. The outlets have the best quality chocolate that has been hand manufactured and adorned in a special manner so as to create a special aura. Thus, the market segmentation for Patchi is quite different from that of the regular chocolate segment. There are people throughout the world who consume chocolate merely because of their association with taste. But Patchi is a distinct name in the chocolate market and is usually associated with celebrations, presents and happiness. It is however, a fact that the chocolate is a non-durable consumer product that prevails in a very competitive market system. There are many buyers and sellers of chocolates and big names such as Cadbury, Nestle and Hershey’s stand as tough competition. Thus, this paper would focus upon the global business and competitive strategies adopted by Patchi so as to survive in the market. Industry Situation H istory Chocolate, which is enjoyed today by millions of people all over the world, is one of the oldest inventions of mankind. It is actually a natural product obtained from cocoa seeds that are processed and manufactured so as to meet the taste requirements of people today. The first cocoa plantations were done by the Mayan Dynasty that dates back to 600 A.D (Chapter 1). These beans were high priced and were used as articles of trade as well as to make a drink called â€Å"chocolatl.† This beverage was very famous at that time. It was made by crushing the cocoa seeds and adding honey or vanilla spices (Chapter 1) so as to enhance its taste. Christopher Columbus is also said to have taken some cocoa seeds with him merely because of his curiosity (Chapter 1). Thus, in 1520s this drink was introduced in Spain but with the added element of sugar in it (Chapter 1). The first chocolate factory was set up after the Industrial Revolution in Bristol in UK by Joseph Fry. Other factori es that developed within a short period of time included, Rowntree, Cadbury and Hershey. Thus, the chocolate factory became a profitable business for the people at that time. The chocolate was enjoyed by the aristocracy as well as by the general public. Moreover, the Industrial Revolution meant more jobs for people and hence, the chocolate factories provided ample employment and better working conditions. Development It had then been realized that chocolate had